Organizing a contest to make the highest possible snowman. It sounds innocent and fun, but in Russia it is a very serious race.
Popular Russian YouTube channel SlivkiShow, which has 12 million followers, launched the contest and promised the winner more than $1,500, which is more than enough to entice the average Russian apparently.
People built day and night their snowman which had to be made by hand.
Another important requirement to compete for the prize is that the snowman must have a carrot as its nose.
Source and picture: Youtube Slivskishow