Balenciaga (a Spanish luxury brand favored by for example former First Lady Michelle Obama and singer Cardi B) is hoping to ease into a wider market.
Their head designer, Mr Demna Gvasalia has therefore presented some hoodies which luxury department store Harrods in London is selling.
The accompanying text for the $900 hoodie claims: “Inspired by the desire to to face and conquer the negative memories surrounding his upbringing in war-torn Sukhumi, Georgia, while also celebrating his love for his native country, Vetements’ Creative Director Demna Gvasalia has created a collection of pieces for Spring/Summer 2019 to capture the message. Printed with Georgian lettering translating to an expletive phrase, this bold hoodie is imbued with signature unapologetic attitude.”
Al very well, until a Russian journalist remarked that it is quite a high amount for a black hoodie that basically says: “Go Fuck Yourself.”